SRound™ Poll Results : Technology and Innovation
Each month we will poll the SRound™ community on topics and questions top of mind for Marketing & BD professionals. We will publish the results in a quick and easy format to our website, without analysis, so that you can discuss with your peers and draw your own conclusions.
Our first poll took place at the 2017 ICON ASIA conference, held in Hong Kong in June. It was on Technology & Innovation.
Chairing a panel on innovation and design thinking, Graham Seldon led a lively discussion between a panel of experts who had implemented design thinking led strategies into large corporates and financial services firms across Asia.
The premise of the discussion was that in order to develop a design thinking approach Firms needed to establish buy-in from Managing Partners and CEOs and audit their current systems and processes to ensure Marketing & BD practices were client led and not just routine in a “this is a way we have always done it” approach.
The delegates were made up of Marketing & BD professionals from a range of professional services firms.
The Poll results
- 55% believed that their Firm has an effective strategy to understand client buying behavior.
- 89% believed their Firm could benefit from a different approach to current Marketing & BD processes.
- 45% believed their Firm fell short in using technology to deliver services to clients.
- 57% believed their Firm does have a client led culture.
Do you have a topic you think we should Poll? Send suggestions to sround@seldonrosser.com
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